Digital Marketing & Communications Specialist

Company: FOLEY HOAG LLP
Location: New York
Posted on: February 1, 2025

Job Description:

Digital Marketing & Communications SpecialistThe Digital Marketing & Communications Specialist plays a crucial role in developing and executing comprehensive digital marketing strategies to enhance the firm's online presence, engage with its audience, and support growth objectives. Reporting to the Senior Communications Manager, this role involves writing, editing and enhancing a variety of internal and external communications, including social media posts, award submissions, press releases, mailings, newsletters, digital platforms and web content, as well as facilitating the firm's public profile and online presence.Successful candidates will possess solid written and verbal communication skills and digital media aptitude. Comfort with various technologies and the ability to learn quickly is also desirable. This individual should exhibit excellent interpersonal and time management skills and display strong attention to detail.Responsibilities include, but are not limited to:

• Content Creation: In partnership with Business Development Managers, other business services departments and attorneys and through an understanding of the intricacies of the firm's practices, industries and clients, help drive the creation of compelling content for various digital platforms, including website, social media posts and campaigns, newsletters and thought leadership summaries, ensuring it resonates with the firm's target audience and enhances the firm's brand.
• Proofreading and Editing: Thoroughly proofread and edit all content (web announcements, client alerts, press releases, social media posts, internal communications, newsletters and memos, etc.) to ensure it is precise, accurate and adheres to the firm's style guidelines.
• Internal Communications: Work with the Senior Communications Manager and alongside other business services departments to develop internal newsletters, announcements, intranet posts and other communication materials to foster an engaging, cohesive and informed work environment.
• Campaign Management: Oversee digital marketing campaigns to optimize performance from inception to completion, including planning, budgeting, execution, tracking, and analytics reporting.
• Industry Trends: Stay up-to-date with industry trends, digital marketing innovations, ethics rules and best practices to keep the firm's digital presence competitive and effective, and in compliance.Job Requirements & Skills
• Experience: at least 5 years of experience in digital marketing and communications, preferably within a professional services or legal environment. B2B marketing knowledge a plus.
• Skills: Proven expertise in managing digital marketing campaigns, content creation, SEO, SEM, social media, press releases, internal communications, and strong proofreading and editing skills (including working knowledge of AP style); working knowledge of video production; and visual design skills (including basic photography and use of Adobe Illustrator, Canva, etc.).
• Tools: Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads), social media management tools (Sprout Social, Clear View Social), email marketing platforms, project management tools (e.g., Smartsheets, Asana), as well as Microsoft Office (Excel, Outlook, Word, PowerPoint) and backend website and HTML basics (e.g. Kentico, WordPress).
• Education: Bachelor's degree in Marketing, Communications, or a related field; advanced certifications or coursework in digital marketing are a plus.
• Attributes: Strong communication skills, attention to detail, strategic thinking, and the ability to prioritize in a fast-paced environment; team oriented; ability to collaborate with attorneys and business services teams at all levels (including senior partners and C-suite professionals).About Foley HoagFounded in 1943, Foley Hoag has established a lengthy record of success in the innovation industries of life sciences, health care, technology, energy/renewables and cannabis. Regardless of the intricacy of the matters, we provide clients with creative, strategic legal advice tailored to their specific goals.Our people define us. From our offices in Boston, Washington DC, New York, Denver, and Paris, more than 350 lawyers and 260 professionals in business services exhibit authentic collegiality, genuine respect for each other, and the drive to deliver exceptional client service. Foley Hoag has received numerous honors and rankings including 21 national rankings and 41 regional rankings in Best Lawyers' 2024 edition of the "Best Law Firms."Since our founding, Foley Hoag has been a leader and catalyst for change in the legal industry and beyond. We value the diversity of perspectives and experiences that enrich our work and our world and seek to hire the best lawyers and business services professionals, regardless of religions, race, gender, or any other factor. We strive every day to ensure everyone at Foley Hoag feels valued through career development, affinity groups, mentorship programs, culture and community-building events and more. We offer a competitive compensation and benefits package, and a connected, challenging, professional, and fun place for you to thrive in the next chapter of your career. Visit our website to learn more about culture and opportunities at Foley Hoag LLP.Compensation range is $73,000 to $91,000 commensurate with related experience and qualification. The salary of the candidate selected for this role will be set based on a variety of factors, including but not limited to internal equity, experience, specialty, and training. The above salary range (or hiring range) represents the firm's reasonable estimate of the range of possible compensation at the time of posting.
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