Senior Associate, Field Marketing Program Manager
Company: New York Life Insurance Company
Location: New York
Posted on: October 20, 2024
Job Description:
Senior Associate, Field Marketing Program ManagerBusiness Unit
OverviewIn Marketing, you'll dive into a world of diverse
opportunities, crafting innovative campaigns, managing impactful
content, and fostering meaningful connections with key audiences.
Collaborate with experts across brand, digital, and strategy,
leveraging data and insights to drive decision-making, unlock new
growth potential, and optimize our differentiating
capabilities.Role Overview:New York Life Insurance Company is one
of the most trusted names in the financial services industry. Our
mission is to provide financial security and peace of mind to our
clients through insurance and investment solutions. We are
committed to creating comprehensive marketing resources that
empower our agents to effectively communicate our value proposition
and connect with clients. This role is pivotal in developing and
executing marketing programs tailored for insurance agents and
their target audiences. The successful candidate will also
collaborate with various stakeholders to create compelling content
and drive marketing initiatives.What You'll Do:
- Assist in building and execution of our local youth sports
sponsorship program, ensuring alignment with company goals and
target audience needs.
- Partner with our National Sponsorship team to engage with
agents when an activation is brought to a local community.
- Assist in developing our local prospecting and nurturing
program, which provides our agents with relevant and timely
marketing content, tools & guidance to go to market & engage with
their target markets.
- Assist in developing best practices for event marketing
capabilities for when agents are activating at local events.
- Work with the Financial Education team to ensure agents are
represented in the development of educational seminars,
sweepstakes, scholarships, etc.
- Manage multiple marketing projects simultaneously, ensuring
timely delivery and attention to detail.
- Work closely with cross-functional teams such as social media,
compliance, graphic design, strategy, sales, and communications to
ensure cohesive and effective marketing best practices.
- Stay up to date with the latest marketing trends, technology,
and best practices. Apply this knowledge to develop innovative and
effective marketing strategies that make our agents successful.What
You'll Bring:
- Bachelor's degree in marketing, communications, business
administration, or a related field; and/or equivalent
experience.
- Minimum of 5 years' experience in the financial services,
marketing, communications, or consulting.
- Extremely strong written and verbal communication skills.
- Strong project management skills with excellent attention to
detail.
- Highly motivated team player capable of working in a fast-paced
environment and responding to requests quickly.
- Strong analytical skills, independent thinker, and ability to
exercise appropriate judgment and decision-making.
- Proven ability to build relationships and work effectively with
cross-functional teams.
- Proficiency in Microsoft Office software and other technology
platforms.Pay TransparencySalary Range: $80,000 -
$115,000Discretionary bonus eligible: YesActual base salary will be
determined based on several factors but not limited to individual's
experience, skills, qualifications, and job location. Additionally,
employees are eligible for an annual discretionary bonus.We provide
a full package of benefits for employees - and have unique
offerings for a modern workforce, including leave programs,
adoption assistance, and student loan repayment programs.Our
Diversity PromiseWe believe in a diverse workforce because it is
our mission to advocate for the financial security and success of
people in every community. This is why diversity, equity, and
inclusion (DEI) are guiding principles that are embedded in our
brand and our culture.Recognized as one of Fortune's World's Most
Admired Companies, New York Life is committed to improving local
communities through a culture of employee giving and volunteerism,
supported by the Foundation. To learn more about career
opportunities at New York Life, please visit the Careers page of
www.NewYorkLife.com.Job Requisition ID: 90915
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Keywords: New York Life Insurance Company, Brentwood , Senior Associate, Field Marketing Program Manager, Executive , New York, New York
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