Senior Vice President, Influencer Strategy

Company: Resolute Digital, a Weber Shandwick Company
Location: New York
Posted on: February 4, 2025

Job Description:

Responsibilities:

• Earns the trust of senior level and C-suite clients with strategic counsel on approaches to influencer marketing - across the spectrum of identification, compensation, analytics, and risk management.
• Play a lead role in the agency's Influencer center of excellence in our East Region, covering NY and Boston, which develops and manages key relationships with content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis.
• In partnership with other senior Influencer team members, drive and contribute to the evolution of the Agency's POV for Influencer marketing.
• Have a business growth mindset and desire to build teams, grow accounts and bring in new prospects.
• Participate and be positioned as the influencer strategy lead on new business RFPs and help field and support inbound organic growth requests across the network.
• Design and establish strong influencer marketing teams on major client engagements.
• Develop a deep understanding of our clients' businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results.
• Build social influencer strategies cross-functionally to align strategic efforts and priorities and be able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
• Proactively and effectively grow and retain talent in the East through coaching and mentorship; identify and drive participation in training, development, and career growth opportunities for team members.
• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients.
• Lead a high-performing team; mentor and develop junior team members.Qualifications:
  • 9+ years of experience, preferably within an agency environment
  • Strong understanding of the overall influencer marketing landscape
  • Deep expertise in managing influencer programs and leading strong influencer marketing teams.
  • Strong knowledge of social platforms, including paid amplification and campaign optimization.
  • Familiarity with a broad set of social, media and influencer analytics tools.
  • Detail-oriented, multi-tasker with excellent time-management skills.
  • Strong written, verbal communication, negotiation and presentation skills.
  • Experience leading a team is an asset.Job SummaryWeber Shandwick's Boston office is seeking a Senior Associate, Social & Influencer Strategy, Health to join our team of energetic, multi-faceted social strategists and storytellers.The ideal candidate will have a passion for healthcare innovation and telling brand stories across online platforms, with previous experience in client management, a foundation of social media and influencer strategy development, and a desire to partner with healthcare companies. The candidate will have the ability to successfully collaborate and thrive in a fast-paced environment, with responsibility across all aspects of the work we do - from helping to build influencer strategies to concepting social posts - working closely with team members at all levels to ensure flawless strategic execution of the client business objectives.What We're Looking For
    • Experience collaborating with senior strategists and account leads to execute social media & influencer programs, analyze performance and identify opportunities
    • Demonstrated self-starters who work well within a highly collaborative, multi-disciplinary team to deliver client success
    • Commitment to developing a strong understanding of client businesses and audiences, representing client interests throughout the development of projects
    • Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations
    • Play a role in the agency's Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis
    • Experience supporting digital strategy development, creative ideation and providing thoughtful recommendations for digital content
    • Ability to draft and manage cross-functional team briefs, independently partnering with creative, paid, and media relations team members on digital projects and collaborating on integrated deliverables
    • Coach and develop junior staff (Associates and interns)Qualifications:
      • 2-3 years of experience, preferably within an agency environment
      • Understanding of the overall media and social landscape, with an emphasis on social experience
      • Experience in managing influencer programs
      • Strong knowledge of social platforms, including paid amplification and campaign optimization
      • Familiarity with a broad set of social, media and influencer analytics tools
      • Detail-oriented, multi-tasker with excellent time-management skillsBasic Qualifications:
        • 6-8 years of experience within the digital marketing industry with a strong understanding of integrated strategies
        • 3+ years team management experience leading small groups and projects
        • Bachelor's Degree
        • Experience working with healthcare/pharmaceutical clients preferred
          #J-18808-Ljbffr

Keywords: Resolute Digital, a Weber Shandwick Company, Brentwood , Senior Vice President, Influencer Strategy, Executive , New York, New York